The Instagram Influencer LAB

The step-by-step process to grow and monetize your influence on Instagram.

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Hey there! Are you....

  • Looking to leave your 9-5 job so you can focus on building your own brand online?
  • Trying to grow your Instagram, and not seeing the results you want fast enough?
  • Looking to collaborate with brands or influencers and don't know how or when to get their attention, or how much to charge?
  • Trying to create your own brand on Instagram and just don't know where to start?
  • Getting frustrated by the ever-changing Instagram algorithm?
  • Trying to figure out how to monetize your brand and convert followers into clients?
  • Looking for the ability to work from anywhere?

Well, you're in the right place!

The 11 module online course will walk you through the step-by-step process to successfully create your own brand and monetize your Instagram in less than 12 months.

What you'll create upon completion of this course:

  • The ability to make an income from your online brand and convert followers into clients.
  • The ability to grow your Instagram by more than a thousand followers each month.
  • A large, engaged following who is legitimately interested in what you have to offer.
  • An impressive media kit and all of the tools you need to be able to make money by successfully collaborating with brands or influencers within your niche.
  • A perfectly curated Instagram feed that immediately attracts new followers and/or clients.

Topics covered in the course:

Module 1: Developing your niche

  • Why Instagram is a huge opportunity
  • Differentiating yourself within your specific niche
  • Common mistakes made while developing a niche
  • The top three things you need to do to be influencer-worthy

Module 2: Creating a powerful first impression

  • Do you have the right Instagram handle?
  • What exactly you should have in your Instagram bio
  • Creating your own hashtag
  • What followers are looking for in a feed

BONUS Module 3: How to gather eye-catching Instagram photography

  • Exactly what makes an Instagram-worthy photo
  • Inexpensive tools you need to take gorgeous photos and where to get them
  • Determining the aesthetic of your feed
  • Easy, effective tools to edit photos
  • Exactly what features you need to use in a photo editor to make a photo stunning
  • How you can outsource photography if that's not your thing

Module 4: Instagram growth and engagement strategies

  • How to write intriguing captions that covert readers into engaged followers
  • The top strategies to boost engagement through your captions
  • Utilizing hashtags to find your target audience
  • The best strategies to engage with your audience, brands, and influencers
  • How to attract and retain loyal followers
  • Posting to increase your engagement and reaching Instagram's Explore feed

BONUS Module 5: Utilizing hashtags effectively

  • How to use hashtags in your posts
  • Figuring out which hashtags to use
  • Getting reposted using hashtags

Module 6: Understanding Instagram's ever-changing algorithm

  • The June 2018 Instagram algorithm updates and what they mean for you
  • The top tricks to navigate the algorithm so you can continue to increase engagement
  • How to best utilize Instagram's feature changes
  • Algorithm myths busted
  • What NOT to do after the new algorithm changes

Module 7: Engaging with Instagram stories, highlights and IGTV

  • What exactly to include in your Instagram stories
  • Strategies to increase your engagement and following using stories
  • Instagram highlights: what to include in your highlights, how to organize them, and how to design them
  • Using IGTV to promote your account and expertise

Module 8: Interpreting analytics

  • Creating a business account
  • Understanding Instagram's post insights
  • Interpreting weekly analytics

BONUS Module 9: Monetizing your Instagram (for influencers + businesses)

  • All of the ways influencers can make money
  • How to begin partnerships and collaborations with brands
  • How to grab the attention of brands
  • What exactly to put in your brand pitch emails
  • The strategy of how I was able to monetize my Instagram in less than 12 months

BONUS Module 10: Creating an impressive media kit (for influencers)

  • What is a media kit and why do you need it?
  • How to easily and inexpensively design a media kit
  • What exactly should be in your media kit
  • How to figure out your average engagement rate
  • How to determine how much to charge for your posts and services
  • So you landed a paid collaboration - now what?

BONUS Module 11: FAQ's

  • What if my following plateaus?
  • Do I need to start a blog?
  • How much time should I spend on Instagram per week?
  • Are Instagram growth companies legit?
  • Do I need to delete old content from my feed?
  • Should I run ads to grow my following?
  • How do I know if I made Instagram's Explore page?
  • What about doing shoutouts for shoutouts (S4S)?
  • What if I'm creating a feature account?

....PLUS you'll receive a few special bonus offers, and so much more!

Along with the purchase of this course, you'll also gain access to the following for absolutely FREE ($724 value):

  • One-on-one strategy call with Kristina - to answer any questions and help you get the most of of the course
  • Private, students-only Facebook group - to ask questions and receive 24/7 support.
  • The "Getting Started" Action Plan - which is an outlined version of the course in a printable version to keep on you anytime, anywhere.
  • The Must-Have Apps checklist - all of my favorite apps that make content creation so much easier
  • Goal Setting Worksheet - a worksheet to help you set goals for yourself as you work through this course and beyond!
  • Sample Pitch Email Templates - some sample templates that you can use while pitching brand collaborations!

Note: the name of the course was recently changed! It was previously the Insta Innovator LAB.

Your Instructor

Kristina Coughlin
Kristina Coughlin

Kristina is the Social Media Marketing Strategist and Blogger behind @cookingwithkristina. In addition to creating deliciously healthy recipes and promoting the top wellness products, Kristina partners with businesses, entrepreneurs, and aspiring influencers to help grow their exposure and drive revenue through social media. Kristina currently has over 23,000 followers, has collaborated with over 50 brands as a sponsored influencer. She's now the Founder of K. Coughlin Media Consulting, and executed over 30 successful influencer marketing campaigns for businesses of all sizes.

Prior to launching CWK, Kristina had 10 years of experience leading marketing and business development efforts for both Fortune 500 and startup companies.

Class Curriculum

  EXTENDED Module V: Utilizing Hashtags
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  Module VIII: Utilizing and Interpreting Instagram Analytics
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  Next Steps
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Frequently Asked Questions

When does the course start and finish?
The self-paced course is available after it's launch and never really ends! You decide when you start and when you finish. The course consists of 7 main modules and 4 bonus modules, which can be broken up however you'd like. As Instagram continues to offers new features, updates and changes, students that are enrolled in the course will get first access to additional modules that will cover those new topics.
How long do I have access to the course?
Forever! After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
If you completed the entire course and are truly unsatisfied with your purchase, contact us in the first 30 days. We'll just ask that you tell us why you were unsatisfied and we will give you a full refund.
Do I need a certain amount of followers or previous experience to take this course?
Absolutely not! This course is geared to both individuals and brands who want to dramatically grow their following. It is suggested that you already have an Instagram account and basic knowledge of how to use Instagram, but you do not need a certain amount of followers to take advantage of this course.
Do I need to have an Instagram account to take this course?
Yes, but it doesn't need to be a business account and you do not need to have a minimum following currently. It's helpful to be familiar with the basics of how to use Instagram (some examples are: liking, commenting, posting content, looking up accounts, finding the explore feed, seeing/doing Instagram stories, etc.).
Is this courses intended for influencers or businesses?
Both! Though it's taught from the perspective of an influencer, the content is relevant to both influencers (who are looking to grow their personal brand), and businesses (who are looking to sell their products or services on Instagram). The instructor discusses strategies for both scenarios.
How long will it take me to complete this course?
If you don't take any breaks or go back to re-review the content, the entire course (including the bonus modules) will take less than 4 hours from start to finish. The modules vary in timing, so some are longer and contain more content than others. If you do not go through the bonus modules, the course will take about 2 hours to complete.
Can I take this course regardless of my niche?
YES! Though the course is taught from the perspective of a food and wellness influencer, the strategies are not niche-specific. However, the photography module is intended for those that are focused on product photography, though the product itself can be anything!

Get started now!